Shashak Lifestyle Pvt Ltd was founded with a bold vision—to break barriers in fashion and redefine self-expression. Born from the need for clothing that speaks to individuality, inclusivity, and innovation, we set out to create fashion that goes beyond trends and resonates with identity.
Our journey began with Wayward Wayz, a brand that celebrates fearless self-expression, LGBTQ+ representation, and activism-driven fashion. As we grew, we recognized the need for empowering workwear that blends structure with personality—giving rise to Libre Chic, our bespoke workwear label.
Today, Shashak Lifestyle is more than a fashion house; it is a movement that merges art, technology, and sustainability to create clothing that empowers people to be their authentic selves. With innovation at our core, we are shaping the future of fashion—one expressive piece at a time.
Our team
Apeksha Roy
A visionary entrepreneur, Apeksha Roy is the driving force behind Wayward Wayz and Libre Chic. With a background in marketing, media, and entertainment, Apeksha has a deep passion for fashion as a tool for empowerment. A vocal advocate for LGBTQ+ rights and self-expression, they founded Shashak Lifestyle to create clothing that celebrates identity and inclusivity.
Akanksha Sharma
With 10+ years of experience in AI, automation, and solution design, Akanksha is the strategic and technological mind behind Shashak Lifestyle. A strong advocate for diversity, inclusion, and sustainability, they drive the company’s innovation in fashion-tech, ethical manufacturing, and community impact. Their vision is to merge art, technology, and tradition, bringing tribal craftsmanship to global markets while pushing the boundaries of smart and sustainable fashion.
Mission & Values
Sustainability
We are committed to ethical sourcing, eco-friendly materials, and responsible production that reduces our environmental footprint. We believe that fashion is more than just clothing—it’s a powerful medium of self-expression and change.
Expression & Inclusion
Every piece we create is designed to let people wear their true colors and spirit, celebrating diversity in all forms. We champion LGBTQ+ representation, neurodivergence, and diverse identities, ensuring that our fashion is accessible and empowering for all.
Innovation
From fusion fashion to tech-driven personalization, we push the boundaries of creativity and functionality in the fashion industry. Our mission is to create bold, innovative, and sustainable fashion that reflects individuality and empowers communities.
Our Address
1 Gibfield Park Ave Atherton Manchester M46 0SU