Innovating Fashion, Expressing Identity.
Shashak Lifestyle Pvt Ltd is a trailblazing fashion house redefining self-expression through innovation and inclusivity. As the parent company of Wayward Wayz and Libre Chic, we blend creativity with purpose—crafting bold, expressive fashion that empowers individuality. From vibrant streetwear and activism-driven apparel to luxury workwear with a fusion twist, our brands celebrate diversity, sustainability, and cutting-edge design. At Shashak Lifestyle, fashion isn’t just about clothing—it’s about identity, empowerment, and the freedom to wear your true colors.
OUR BRANDS
WAYWARD WAYZ
Wayward Wayz, where fashion meets expression in a celebration of individuality and inclusivity. At Wayward Wayz, we go beyond clothing; we embrace expressive fashion as a form of self-discovery and empowerment.
LIBRE CHIC
Bringing bespoke fashion for women. We blend the amazing Indian traditional touch with the western comfort, bringing unique fashion your way.
Our team
Apeksha Roy
A visionary entrepreneur, Apeksha Roy is the driving force behind Wayward Wayz and Libre Chic. With a background in marketing, media, and entertainment, Apeksha has a deep passion for fashion as a tool for empowerment. A vocal advocate for LGBTQ+ rights and self-expression, they founded Shashak Lifestyle to create clothing that celebrates identity and inclusivity.
Akanksha Sharma
With 10+ years of experience in AI, automation, and solution design, Akanksha is the strategic and technological mind behind Shashak Lifestyle. A strong advocate for diversity, inclusion, and sustainability, they drive the company’s innovation in fashion-tech, ethical manufacturing, and community impact. Their vision is to merge art, technology, and tradition, bringing tribal craftsmanship to global markets while pushing the boundaries of smart and sustainable fashion.
Mission & Values
Sustainability
We are committed to ethical sourcing, eco-friendly materials, and responsible production that reduces our environmental footprint. We believe that fashion is more than just clothing—it’s a powerful medium of self-expression and change.
Expression & Inclusion
Every piece we create is designed to let people wear their true colors and spirit, celebrating diversity in all forms. We champion LGBTQ+ representation, neurodivergence, and diverse identities, ensuring that our fashion is accessible and empowering for all.
Innovation
From fusion fashion to tech-driven personalization, we push the boundaries of creativity and functionality in the fashion industry. Our mission is to create bold, innovative, and sustainable fashion that reflects individuality and empowers communities.
Our Address
Sadanand Business Centre, Sr. No.104/1, NH 48, Service Road, Baner Gaon, Pune, Haveli, Maharashtra, India, 411045